Clippers Miller Lite POS

POS and OOH that supports the simplicity of Miller Lite's new uncomplicated white can look while leveraging it's local partnership with the LA Clippers.

POS Campaign leveraging the Los Angeles Clippers.  Miller Lite had just recently transitioned into their Retro "White Can" look.  No rights to individual players but wanted to depict their trademark moves and Clipper energy that the fans would recognize.
 
Roles: Creative & Art Direction - Lead Designer
Counter Card
Coaster
Vertical Banner
Static Cling
Text to Win Counter Card
Pole Topper Display Enhancer
OOH
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