OVERVIEW
Created year-long retail programming inline with General Markets "Live for Now" national campaign for
Multi-Cultural markets.
BARRIER
Coca-cola reigns the Latino market while fruit flavored soda is the more popular choice amongst the AA market.
CHALLENGE
Create scaleable, cross-tie programs that help retailers increase basket ring while providing Pepsi with
more floor space to be top of mind during special holidays & Sporting Events.


Digital illustration showing the grandness of Super Bowl XLIV in Miami.

Scaleable POS kit support to fit retailer's needs and space



Mother's Day



"Pour some Love" these Holidays.