I crafted a seamless digital experience for Juvederm, balancing the needs of both medical professionals and consumers. Through strategic color segmentation, the design differentiates resources for B2B professionals—such as product education and practice support—while maintaining a visually engaging and approachable interface for B2C audiences. In addition to the website, I helped develop patient lobby videos and marketing materials tailored to diverse audiences, ensuring cohesive brand messaging across all touchpoints.
