For Slice House, I developed a design strategy that not only showcased their high-quality, locally sourced ingredients but also built a scalable design system to ensure future growth and consistency across all touchpoints. The website design focused on telling the story of flavor and craftsmanship, with a deep emphasis on the fresh ingredients that make Slice House pizzas unique. This approach honors the brand promise to "Respect the Craft," a principle foundational to Chef Tony Gemignani’s vision.
The layout featured dynamic imagery and engaging visuals that captured the essence of the brand’s commitment to quality and authenticity. I provided UX recommendations to streamline navigation and enhance the ordering experience, ensuring it was intuitive for customers. Working closely with developers, I ensured the design was both functional and visually appealing, while incorporating a flexible design system that could scale as the brand expanded. Third-party tools and integrations were also recommended to improve site performance and customer engagement. The final result was a beautifully designed website that communicated Slice House’s commitment to quality, craftsmanship, and a seamless user experience.
