Series of On-Premise Parties rooted within Coors Light's reFRESH soundtrack national Platform. All engagement pieces brought to life Coors Light's cold positioning and gave consumers a memorable brand experience.
ROLES - Creative Direction - Strategy - Channel Specifc Ideation & Tactics - Art Direction & Lead Designer -
Hand crafted ice mugs and cold grip gloves served as a tactic to convert drinkers and to increase retailer profits while serving as a "share-worthy" experience for consumers.
Custom inset graphics ice bar disrupted consumers and supported Ice Party theme
DJ set backdrop with interactive ice turntable for organically branded photo-opps
Coasters to engage consumers via music
Custom wardrobe design for brand ambassadors
Conducted on-site sweepstakes via entry pads for hip-hop rapper Big Sean
Second chance to score Big Sean tickets POS
