Creative direction and design to bring Miller Fortune's brand aesthetic to life through a launch event held in Downtown Los Angeles open to both consumers and Service Industry leaders.
Miller Fortune is about risk taking, moving boldly, and encouraging new experiences. Every night is an opportunity … a chance to turn into something exciting. Miller Fortune is the trump card that helps you turn just any night into an extraordinary night, and what an extraordinary night it will be.
Tri-fold dark and mysterious invites were sent out to the local Service Industry to join the ultimate SIN party. Guests were asked to wear the key within their invite for unlocking their VIP access.
VIP experience for SINers..
VIP Swag Box
Partnered with local Hip Hop radio station, Power106 to invite target consumers to the Launch party. Those that attended would get the chance to win Valentine's day concert tickets.
On-site social sweeps for consumers to share their experience and enter to win concert tickets
All black everything promo vehicle fleet
Ending the night responsibly. Because Risk-taking doesn't mean drunk driving.
