Creative direction and design for a series of soccer viewing parties to engage local millennials in a high density Hispanic Market. The goal of the brand was to subtly be incorporated day of the event while embracing local bussinesses and consumers of DTSA (Downtown Santa Ana), CA.
Play in DTSA became a centric mecca for soccer fans where they could watch highly anticipated soccer matches, play FIFA in gamer setups, foozball, street soccer and much more.
Social Media hype videos shared via social inflencers and community businesses partners
Hype Video II
Flyers during promotions at retail accounts and throughout local bussinesses.
Retractable Banners
Social media assets and partnerships to drive awareness of local viewing parties.
Digital newsletter II Gold Cup
#Photobooth for wireless social media uploads and printouts
